Macron Is the New Sportswear Partner of USA Fencing
by USA Fencing
Thanks to a 10-year partnership agreement, Macron will supply sportswear to all USA Fencing teams.
BOLOGNA, Italy, and COLORADO SPRINGS, Colo. — USA Fencing and Macron have announced a 10-year partnership that will make Macron the Official Sportwear Partner of USA Fencing. For the national governing body of Olympic and Paralympic fencing in the United States, this is the longest partnership agreement ever signed, while for Macron, the international leaders in teamwear, it is the first ever agreement with a U.S. National Governing Body (NGB).
The deal comes in the wake of the historic achievements by American fencers at the Olympic Games Paris 2024, where Team USA won four total medals, including two golds, while the USA also had their best Paralympic Games in 20 years.
In addition to serving as main supplier to all U.S. national fencing and parafencing teams across cadet, junior, senior, veteran and parafencing competition, Macron will also work with athletes and local fencing clubs to develop custom clothing for fencers of all ages and skill levels, thereby promoting clubs and the sport as a whole at grassroots level.
"Our partnership with USA Fencing is extremely important for us, not only because of the federation’s prestige but because it will provide a great boost for our plans to expand in the United States, which we began to implement last June by opening offices in Bridgeport, Ct. Sport for all and at all levels is a fundamental value for us and we are delighted to support Olympic and grassroots sport through our high-tech sportswear. An extended partnership like this will allow us to collaborate on a joint project to grow the whole US Fencing movement.” With these words, Gianluca Pavanello, CEO of Macron, expressed his satisfaction.
“Macron is a proven leader and works with leading brands and teams all over the world.” said USA Fencing CEO Phil Andrews. “Thanks to this historic agreement with them, we have secured a partner who can support us at all stages, from the design of podium wear for our fencers in major events and tournaments to collaboration with local clubs and, most importantly, reaching out to athletes at all levels of our sport.”
Macron becomes the ninth partner to join USA Fencing’s rapidly growing partnership program in 2024. Overall, USA Fencing’s seven-figure partnership program now boasts partners in categories including automotive, banking, beverage, fencing, health and wellness, higher education, hotel hospitality, sports performance, and water, among others.
USA Fencing is continuing to look to expand their partnership program and are in discussions with potential partners around the luxury and footwear categories.
How to Get in Gear #
Macron will debut a handful of USA Fencing items at the October North American Cup in Atlantic City. Soon after that, the online storefront will open so fans can get USA Fencing-branded merchandise shipped to their door.
Clubs will be able to design their own club-specific gear starting in 2025.